Clay Built a Movement, Here’s What Comes Next (With Kellen Casebeer) скачать в хорошем качестве

Clay Built a Movement, Here’s What Comes Next (With Kellen Casebeer)

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-kellen Episode Summary: In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Kellen Casebeer, founder of The Deal Lab and the community formerly known as Clay Cafe, now rebranding to GTM Cafe. Kellen shares how the community grew organically to over 1,300 highly engaged members, why the rebrand was a natural evolution, and what it reveals about where modern go-to-market teams are headed. The conversation explores community-led growth, the expanding definition of GTM, and why elite revenue execution can’t be reduced to a single tool. What you’ll learn: How Clay Cafe grew organically into a 1,300+ member GTM community Why the shift from Clay Cafe to GTM Cafe was inevitable What actually drives engagement and consistency in professional communities How sales, GTM engineering, agencies, and operators are converging Why great GTM goes far beyond any single tool or tactic The importance of facilitation over promotion in community building Episode Highlights: [00:00:54] The origin story: why Kellen created Clay Cafe after going solo [00:02:05] Early growth moments and the “we hit 40 members” realization [00:03:11] The Venn diagram problem: Clay vs elite GTM [00:13:39] GTM engineers vs SDR economics [00:16:35] The core value shift: button pushers vs thinkers [00:21:25] Why most people won’t survive the shift [00:27:28] Why premium pricing requires making things look hard [00:29:35] The Porsche analogy: why restraint and simplicity signal real power [00:46:19] Taste and discernment as the real GTM skill [01:36:30] Why discernment outlives every tool and trend [01:36:30] The final takeaway: give away what you want to receive Featured Guest: Kellen Casebeer, Founder, The Deal Lab & GTM Cafe Host: Ben Reed, host of the Next Gen Sales Leaders Podcast Connect with Kellen: GTM Cafe: https://gtmcafe.com The Deal Lab: https://www.thedeallab.io LinkedIn:   / kellen-casebeer   Follow Ben on Social: LinkedIn:   / benjamin-aaron-reed   Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for expert insights on B2B sales, RevOps, and leadership. If you found value in today’s conversation, please leave us a review. Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sa... Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-kellen