Why AI Won’t Replace Salespeople—But Will Change Them Forever | Keith McKinney, New Home Star скачать в хорошем качестве

Why AI Won’t Replace Salespeople—But Will Change Them Forever | Keith McKinney, New Home Star

In this episode, Jacob sits down with Keith McKinney, Senior Vice President at New Home Star, to explore how one of the largest new home sales organizations in the country is navigating AI adoption, rapid scale, and culture preservation—all at the same time. Keith shares the inside story of joining New Home Star in 2008, launching a company during the housing crisis, and growing it from six people to 500+, without outside investors or debt. The conversation dives deep into how AI is reshaping sales—not as a replacement for people, but as a force multiplier that gives teams back time, clarity, and focus. They discuss: Why AI today feels like the shift from cassette tapes to CDs The real challenge of AI adoption: mindset and execution, not tools How New Home Star is moving toward a platform business model Where automation makes sense—and where the human touch is non-negotiable Why follow-up, culture, and people development are the biggest leverage points in sales Keith also explains how New Home Star is using AI to shorten feedback loops, reduce friction, and empower salespeople—while staying true to a people-first culture that earned them a Top 2 Best Place to Work on Glassdoor. This episode is a must-listen for founders, operators, and sales leaders who want to understand where AI actually creates leverage, where it doesn’t, and how to scale without losing what matters most.