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🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates What would you do if you had no audience, an email list of 50 people, and zero courses to sell? That's exactly where Trevor Dimoff was when he decided to figure out how to sell a course before he'd even built one. He talked to 50 people, listened to their problems, came up with a solution, and pitched it back to the same people he'd interviewed. The result was $2,000 in pre-sales for a course that didn't exist yet. In this episode Trevor walks through his entire process step by step. How he found people to talk to, what questions he asked, the three things he did during every call that made the pre-sell possible later, and how he delivered the pilot course live on Zoom. He's also really honest about what went wrong after that and why he lost momentum trying to scale too fast. If you're just getting started or thinking about launching something new, this is a really practical episode. Trevor doesn't sugarcoat anything and the lessons from his mistakes are just as useful as the wins. ⏱️ Timestamps 0:00 Introduction 1:12 Who Trevor Helps And Why 2:35 Starting With No Audience 3:21 Customer Research Calls Strategy 7:06 Finding Interviewees And Groups 9:54 Mapping Problems And Language 12:32 Defining The Course Promise 15:33 Scope Creep And MVP Lessons 17:36 Pre‑Selling To Warm Leads 19:50 Delivering The Pilot Live 22:00 Feedback Loops And Iteration 23:28 The Scale Too Fast Mistake 26:00 Content Marketing Wins And Misses 29:05 Busting The Songwriting Myths 32:02 Regaining Momentum And Focus 34:08 Pivot To Saxophone Fundamentals 🔗 Check out Trevor's work: https://trevordimoff.com 🔗 https://trevordimoff.com/aosoc 🔗 If you'd like to connect with Trevor or to ask him questions about having research conversations you can contact him at: https://trevordimoff.com/aosoc Trevor would like to thank Jacques Hopkins, the Online Course Guy and his Online Course Show podcast. Jacques interviewed Trevor on episode 90: https://theonlinecourseguy.com Trevor learned the process he used for market research and course creation from: Danny Iny, founder of Mirasee, where he helps online teachers and coaches monetize their gifts: https://mirasee.com #OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing 🤝 Get In Touch If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.