WEBINAR: Building Resilience: Diversification Strategies for News and Media | FT Strategies скачать в хорошем качестве

WEBINAR: Building Resilience: Diversification Strategies for News and Media | FT Strategies

The media landscape is rapidly changing and demanding effective strategies for sustainability and growth. With continued uncertainty in the outlook for advertising and subscription growth rates starting to level off, news media companies are urgently looking for new sources of revenue generation. Several industry peers have found ways of profitably launching new lines of business and in this webinar, we will take an in-depth look at how media companies can successfully diversify their business models to adapt and thrive. We will also share insights and diversification best practice from the Financial Times and a range of other news businesses. The session will cover topics including: The options for news and media organisations when it comes to diversification Finding your diversification ‘frontier’ Best practices to successfully execute a diversification strategy Case studies from the Financial Times and other news organisations