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I have been building businesses for over 50 years, and none of it went the way I planned. This is a reflection on the failures that nearly ended everything and the ones that quietly made the rest possible. Success did not come from avoiding mistakes but from surviving them long enough to learn. This is what failure actually looks like over a lifetime. Chapters: 00:00 Opening and the myth of persistence 01:15 Early setbacks and learning when to quit 03:20 Community, people, and long-term leverage 06:10 The first real failure that changed everything 09:30 Building Shipyard from a broken deal 13:00 Growth, distribution, and early success 16:00 Major collapse and losing control 19:30 Buying it back and rebuilding slowly 23:00 Misses, bad timing, and side ventures 27:00 What failure teaches that success never does 31:00 Regulation, competition, and the future 35:00 What I would tell my younger self 39:30 Closing reflections on failure and gratitude Visit my website to learn more: https://shipyard.com/about-shipyard/ And follow me on socials: / fredforsleyshipyard / fredforsley / fredmforsley / shipyardnyc / channel I'm Fred Forsley, founder and CEO of Shipyard Brewing Company and an entrepreneur passionate about more than just craft beer. Here, I share a behind-the-scenes look at the challenges and triumphs of running various businesses, from brewing to other entrepreneurial ventures. I explore my passions, discuss the vital role of community and collaboration, and show how innovation drives us forward. Join me as I embark on this journey of creativity, entrepreneurship, and community. Whether you're a craft beer enthusiast, an aspiring entrepreneur, or someone interested in the dynamics of different business sectors, there’s something here for everyone. Let’s discover the limitless possibilities together!