From 16 People in a Bar to Europe’s Biggest SaaS Event | Leo Eldic скачать в хорошем качестве

From 16 People in a Bar to Europe’s Biggest SaaS Event | Leo Eldic

In this episode of the SDR Hire Podcast, our guest is Leo Leonard Eldić, Founder of SaaStanak — one of the biggest SaaS meetups in Central & Eastern Europe. Leo went from hosting a tiny meetup (16 people in a bar) to building a movement with dozens of events across Europe and a destination conference in a vacation resort in Šibenik, Croatia. -------------------- We get into real talk on: ✅Why SDRs are cooked if all they do is manage “spray & pray” sequences ✅How the SDR role is evolving into GTM engineering + real sales brain ✅What event business development actually looks like ✅Why relationships and community are becoming the most reliable GTM channel ✅What’s changing in SaaS with AI (and why “SaaS isn’t sexy anymore”) Connect with Leonard:   / leonardeldic   Connect with Stefan:   / stefan-conic   SaaStanak conference: https://saastanak.com/saastanak-2025/ Subscribe for more outbound and sales strategy content! -------------------- 00:00 Intro + Who’s Leo (SaaStanak story) 02:10 How SaaStanak Started (meetup → movement) 07:20 How Events Make Money (sponsors vs tickets) 10:50 Why Events Beat SEO & Cold Outreach 14:20 Quitting the Job To Go All In 16:40 Hidden Costs of Conferences 19:00 SaaStanak Numbers (events, attendees, revenue) 22:10 How to Start an Event With Zero Network 26:30 How SaaS Changed With AI (and what’s next) 31:10 Will AI Replace SDRs? 34:40 What Good Outbound Looks Like 44:20 Why You Should Come to SaaStanak 46:20 Finding "your people"