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What does it take to lead with authenticity in a fast-growing organization? And how do you stay grounded as your team scales? In this episode, you’ll learn how Sarah Bethel, COO of Patrick Ta Beauty, defined her leadership style and embraced the unique traits that make her an effective, values-driven leader. She shares how she communicates vision across a growing team, why clarity matters more than charisma, and the systems she uses to ensure her voice, strategy, and culture remain consistent as the brand evolves. Listen in to hear why strong values matter more than ever, how to avoid inheriting ineffective leadership habits, and why trying to “do it all” is a trap. Sarah breaks down the importance of having a life outside work, the power of asking for help, and why external coaches and consultants can be transformational for leaders at any level. Whether you’re managing your first team or running a high-growth brand, this conversation gives you actionable insights you can apply right away. If you'd like immediate support with the issues you're facing as a Leader, then book a call with Elisia at https://elisiakeowncoaching.com/call You can find show notes, resources, and more here: https://tinyurl.com/4ey2tvhz