Marketing Leadership In Complex African Markets: Lindy Lou Alexander скачать в хорошем качестве

Marketing Leadership In Complex African Markets: Lindy Lou Alexander

In this episode of The Lead Creative, Mongezi Mtati sits down with Lindy-Lou Alexander, CEO of WPP Open X Africa, to unpack the realities facing marketers right now. From rising consumer pressure and increased competition to the tension between short-term performance and long-term brand building, they explore what it truly means to advocate for consumers in the boardroom. ________________ To support our work, buy us coffee here: https://jo.my/bmc ________________ Lindy-Lou draws on her experience across FMCG, alcohol, telecoms and banking, including senior roles at Tiger Brands, Diageo, Vodacom and Standard Bank. Today, she leads WPP OpenX Africa, working with The Coca-Cola Company across 54 African countries, where scale, creativity, data and cultural nuance intersect daily. ________________ Filmed and edited by Soweto Media. Find ‪@sowetomedia7752‬ on YouTube and check their site here: https://sowetomedia.com ________________ The Lead Creative Podcast is available on: • Apple (https://jo.my/tlc-apple) • Spotify (https://jo.my/spotify-tlc) • YouTube (https://jo.my/tlc-yt) ________________ Follow us on: • LinkedIn (  / the-lead-creative  ) • Facebook (  / leadcreativenews  ) • X (https://x.com/CreativesLead) • Instagram (  / theleadcreative  ) ________________ #advertising #marketing #cocacola #marketingtrends #trends #contentcreator