eCommerce SEO Strategy in 2 Minutes скачать в хорошем качестве

eCommerce SEO Strategy in 2 Minutes

I'm going to show you how to craft an impactful, future proof eCommerce SEO strategy in 2 minutes. Real quick, I'm Lindsay Halsey, co-founder of Pathfinder SEO. We help ecommerce websites, get found on Google following a guided approach to SEO. In an industry that's ever evolving and noisy, we bring clarity, structure, and support — so you can get found on Google ease. Here's how we do it. We start with audience. Your SEO strategy needs to be grounded in connecting with your prospective customers. In this example, let's say we're creating an SEO strategy for an eCommerce brand that sells outdoor gear, like Mountain Hardware. Their target audience includes people with active lifestyles. With target audience in hand, we're ready to align our SEO strategy with our customer acquisition funnel. The funnel is simple. We're trying to connect with our audience in three phases. At the top, we're building awareness. Then we move into consideration and conversion. On an eCommerce website, your blog is likely to align with the awareness phase. Then pages including collection and product pages will align with consideration. An finally the homepage and pages like a sale or discount page will align with conversion. Let's look at this through the lens of keywords. Here we have phases like "best tents for camping with dogs" or "kilimanjaro packing list" at the top of our funnel. These keywords help us get infront of the right audience and to provide helpful education on our blog that shares our expertise. Then we have phases that align with our product groupings in the consideration phase. These queries map to people with a shopping intent. At the bottom of the funnel we have the brand. This may also include the brand plus product names, the brand compared to a competitor, or the brand plus words like sale. And that's it. In 2 minutes we've crafted an eCommerce SEO strategy that's grounded in the real world and maps to how the business acquires customers.