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We all dream to become more creative and to come up with great ideas on a regular basis. In this talk Creative Director Lutz Lungershausen elaborates on the question how paying attention to our nightly dreams is one way that can help us to achieve this. Video production by www.3KOMMA3.de Lutz Lungershausen is the Creative Director at a large advertising agency based in Kiel. He has given lectures, workshops, and talks on systematic creativity at various companies, art & design universities, barcamps, photokina and others. He is the author of the book „Creativity in Photography“, likes to find a different way to get to work every day and writes down his most exciting dreams - a topic he will dive into during this TEDx-Talk. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx