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About 1-in-5 Americans regularly get news from influencers on social media today. But what is a news influencer and how do they engage with their audiences? We define news influencers as individuals who routinely post about current events or civic issues and have at least 100,000 followers on Facebook, Instagram, TikTok, X or YouTube. To better understand them, we analyzed 500 of these individuals across these five sites. Here’s what we found. About the Pew-Knight Initiative: The Pew-Knight Initiative supports new research on how Americans absorb civic information, form beliefs and identities, and engage in their communities. Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. Knight Foundation is a social investor committed to supporting informed and engaged communities. ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. RELATED RESEARCH Report: America’s News Influencers https://www.pewresearch.org/journalis... (Nov 2024) Report: How Americans Get News on TikTok, X, Facebook and Instagram https://www.pewresearch.org/journalis... (July 2024) WATCH MORE PEW RESEARCH CENTER VIDEOS / @pewresearch SUBSCRIBE TO PEW RESEARCH CENTER For our latest research, visit: https://www.pewresearch.org/ YouTube: / @pewresearch Instagram: / pewresearch Facebook: / pewresearch LinkedIn: / pew-research-center X / Twitter: https://x.com/pewresearch