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Check out the Valor Coffee Community: – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_so... Like this Pod? Help us out by liking this video and SUBSCRIBING :-) Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 months. How? In this episode, we break down the lessons, systems, and strategies we’ve learned from building two busy coffee shops. We talk Purple Cow experiences, the impact of killer systems, and the absolute necessity of being in your customer’s evoked set. Whether you’re opening your first cafe or scaling your second, this episode is full of actionable steps to build a seven-figure shop. If you purchase something through one of our links, we may be entitled to a share of the sale Buy Valor Coffee: https://valor.coffee/shop?utm_source=... Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee Want to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more! We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=53154... Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling! Follow the Valor Coffee Podcast on Instagram: / valorcoffeepod Follow Valor on Instagram: / valor.coffee Listen on Spotify: https://sptfy.com/P29t Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... ____ Subscribe to Riley's YouTube Channel: @rileywestbrook Follow Riley: / rileywestbrook Follow Ross: / rosswalters Follow Ethan's Parody Account: / ethanrivers777 #specialtycoffee #coffee #thirdwavecoffee 00:00:00 - Intrrrrrrooooooooooooo 00:02:17 - Another Week Down the (Good?) Drain 00:03:48 - Let's Talk Money Honey 00:09:03 - Point 1: Purple Cow 00:18:47 - Point 2: Systems 00:35:06 - Point 3: Evoked Set of Customers 00:52:09 - Breakdown of the numbers