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Since 1994, MasterCard has been giving young fans the chance to become a Player Mascot. So in support of their 17th season of sponsorship of The UEFA Champions League, and in keeping with the global priceless strategy to enable those priceless moments, we created a set of idents following the journey of a young boy becoming one of the 22 children who accompanies a player onto the pitch at the beginning of a match. The campaign shows MasterCard’s continued commitment to provide priceless experiences for fans which go above and beyond the rules of traditional sponsorship by getting MasterCard cardholders and their families closer to the events they care about most. In this case allowing football fans to be rewarded merely for indulging their passion for the game.