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Designing Events That Serve Everyone

In this episode of the Lead Ministry Podcast, Josh Denhart welcomes back Vance Martin from Slingshot Group to introduce the 3x3 Framework for Strategic Events. They explore why events miss the mark — through misalignment, mismanagement, and mistiming — and offer a powerful new lens for event planning. The framework identifies three cultures to target (kids, parents, volunteers), three purposes to fulfill (find, fun, formation), and three event types to deploy (show up, show out, showdown). If you have ever felt like your events serve some people but leave others behind, this episode will give you a practical grid to design events that serve everyone. Key Topics Covered The Three Misses — Why events fail through misalignment (no purpose), mismanagement (no team), and mistiming (no margin) Three Cultures to Target — Kids, parents, and volunteers each need distinct event attention Three Event Purposes — Find (outreach), fun (connection and belonging), and formation (discipleship and equipping) Three Event Types — Show up (low-pressure), show out (structured), and showdown (high-energy, wide-reach) The 3x3 Grid — How to plot your annual calendar using colored sticky notes to ensure balanced investment across all groups Events as Recruiting Tools — How one-time serve opportunities at events become gateways to long-term volunteer teams Key Quote "A killer event shouldn't kill you, and it shouldn't kill your team." Takeaway Stop planning events in isolation. Use the 3x3 Grid to ensure you are intentionally serving all three cultures — kids, parents, and volunteers — with the right purpose and the right format. Plot it visually, step back, and see where the gaps are. Call to Action We hope this episode encourages and equips you. Share it with a friend and stay tuned for more resources each week. Stay Connected for More Resources Visit our website: http://leadministry.com Follow us on Facebook:   / leadvolunteers   Find us on Instagram:   / leadvolunteers