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Join this session to discover how Canada Life transformed its contact center by moving from a fragmented, manual system to a cloud-based, AI-powered solution using Amazon Connect. This shift enabled seamless multi-channel engagement enabling customer interaction through their preferred channel, simplified authentication, and empowered agents with real-time tools and unified interfaces—resulting in streamlined operations, reduced complexity, faster resolutions and thus reduced operational costs and significantly improved customer satisfaction. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2025 #AWS