Virgin StartUp In Conversation With Paynter Jacket Co. скачать в хорошем качестве

Virgin StartUp In Conversation With Paynter Jacket Co.

Meet the founders behind a cult brand revolutionising the fashion industry, one garment at a time. Paynter Jackets began as an experiment over a long-distance relationship. The first jacket they ever produced sold out in 86 seconds, so as experiments go, this wasn't too bad. Becky Thomas went from working at one of the biggest producers of clothes on earth - Nike - to now at the helm, with her husband Huw Thomas, of an innovative clothing brand, taking the traditional models of the fashion industry and turning them on their head. Today, if you want to get your hands on a Paynter piece, you'll have to be nimble-thumbed on release day and hit that refresh button. This isn't some marketing trick, or a celebrity-endorsed must-have, the simple but poignant ethos behind Paynter is that they only produce a strictly limited run of each of the pieces they sell every year. In a world of over-consumption and fast fashion, Paynter are showing you can be be slow, limited, and still create a thriving business. 👏 Thanks to ‪@virginmoney‬ for making these events free for founders everywhere. 🎟️ Visit virginstartup.org/events to join us for the next one. 💻 Visit Virgin Money here: https://uk.virginmoney.com/business/c...