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📍 Session Title: Economic Factors Impacting Consumer Markets 📅 Recorded at: RTM (Route-to-Market) Conference 2025 🎙️ Panel Session 1 🎯 Theme: Macroeconomic Trends & Consumer Spending 🔍 Session Overview In this compelling session, our expert panel delves into the macroeconomic dynamics that are reshaping consumer behavior and market demand in emerging and established economies alike. We explore: 📈 The impact of inflation on purchasing power and product pricing 💱 How currency fluctuations affect imports, exports, and cost of goods 📉 Economic growth trends and their influence on disposable income and consumer confidence 🧠 Strategic insights on adapting marketing and distribution strategies in volatile economies Whether you’re a brand leader, economist, or market strategist, this session is packed with practical knowledge and future-focused insights to navigate the evolving economic landscape. 👥 Panelists Include: Victor Ndukauba, Deputy Managing Director at Afrinvest West Africa Ugo Obi-Chukwu, Founder/CEO at Nairametrics Modupe Femi-Okunbanjo, Finance Controller at Unilever Narendra Nagarkar, Chief Executive Officer at Bhojsons Group Plc 💡 Moderated by: Olatunji Gbesan, Managing Partner at Crimson Oak Partners 📌 Key Takeaways: Understand how inflation and exchange rates directly affect consumer purchasing behavior. Identify trends in economic recovery and growth post-global disruptions. Learn how brands are rethinking pricing, promotions, and distribution models. Actionable insights for building resilient, consumer-centric strategies.