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What if your worst enemy wasn’t a foreign adversary—but a virtual clone of you? A digital twin that knows your habits, your cravings, your blind spots. It knows when you’re tired. When you’re distracted. When you’re easiest to influence. Sounds like Black Mirror. It isn’t. In this episode, we sit down with Matt Canham—former FBI supervisory special agent, trainer to NASA and DARPA, and founder of the Cognitive Security Institute—to talk about digital twins, social engineering, and why the human mind is now the primary target. This is a conversation about prediction , personalization, and what happens when systems know you better than you know yourself. Welcome to cognitive security. ⸻ Key Topics What “cognitive security” actually means—and why it’s not psychology cosplay Digital twins as behavioral models, not avatars Why prediction beats persuasion every time How social engineering exploits routine, not stupidity Personalization as a structural vulnerability Why awareness doesn’t equal protection The difference between influence, manipulation, and coercion Why humans are easier to model than systems What institutions are quietly preparing for Where responsibility ends: individual brains vs. system design ⸻ Resources + Links Cognitive Security Institute https://www.cognitivesecurityinstitut... Matt Canham — speaking, training, and research on cognitive security / matthew-cognitivesecurity ⸻ WANT TO SUPPORT MAD? Sponsor us. We’ll make you a weird, wonderful custom video. Email: madwarfarepodcast@gmail.com (Or just send snacks. Still counts.) ⸻ MAD Warfare™ is hosted by narrative strategist Jocelyn Brady and cognitive neuroscientist Sean Anthony Guillory. Edited and produced by Amine el Filali. Visit madwarfare.com for extra giggles. Send your wishes, weird ideas, dream guests, and sponsorship inquiries (yes, again) to madwarfarepodcast@gmail.com. ⸻ FAIR USE This show is MAD enough to include homages, short clips, and references that provide vital context and/or moments of joy. We deeply respect every creator’s work and use these moments for educational, artistic, and transformative purposes under Fair Use. If we missed an attribution or you’d like to collaborate, reach out—we’re happy to chat.