The Degree in Transmedia Project Design and Management скачать в хорошем качестве

The Degree in Transmedia Project Design and Management

University education in the areas of communication and digital content tends to focus its efforts on developing the technical skills of students. However, the cultural, social and epistemic context in which students are going to develop professionally requires the integrated development of other types of humanistic competencies, which facilitate the positioning of graduates against the forces derived from the colonization of the sphere of emotions on the part of capitalism. The research carried out in La Salle Campus Madrid evidences the macro narrative that constitutes a humanist culture in a degree training linked to contemporary digital culture; the Degree in Transmedia Project Design and Management. The research identifies the curricular, methodological and organizational elements that affect the development of professional ethics, the training to make conscious choices in professional settings and the promotion of self-knowledge and positive interrelationship, as well as the awareness of the socio-laboral context. The results show that, globally, both students, as well as graduates and teachers, consider that the humanistic approach in undergraduate teaching takes on significant importance in the current socio-economic context, alluding to the importance of "being", of a more connected personal development in a context where technology is becoming increasingly important and is not necessarily at the service of people. In a context in which contemporary digital culture brings together socioeconomic practices with technological tools and professional practices typical of transmedia culture, the positive interrelation of people, culture and the media is considered key.