BSA Small Practices & Mktg/PR Networks: Foundations of Marketing & Bus. Development for Small Firms скачать в хорошем качестве

BSA Small Practices & Mktg/PR Networks: Foundations of Marketing & Bus. Development for Small Firms

The Small Practices Network and Marketing & PR Networks are Knowledge Communities within the Boston Society for Architecture. This comprehensive workshop, designed to empower small practice owners with essential strategies for growth and success, will guide attendees through the process of creating and executing simple yet powerful marketing and business development approaches tailored to their unique needs. Participants learn how to strategically focus their efforts on attracting the type of work they want while aligning their business goals with their passion and expertise. The workshop also delves into the art of storytelling, helping attendees craft compelling narratives that effectively communicate both their personal brand and company identity. Most importantly, this session emphasizes the cornerstone of successful business development: building and nurturing meaningful professional relationships. By the end of this session, attendees will be equipped with the tools and confidence to take their firms to the next level. Presenters: Marsha Miller, Assoc. AIA | Director, Client Relations, Vanderweil Chris Jasinski | Business Development, Senior Associate, HGA