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Text messaging isn’t just for quick chats—it’s one of the most powerful tools real estate agents can use to generate business, strengthen relationships, and stay top of mind with clients. In this episode of Collaborate with Cole, I sit down with Jimmy Burgess, CEO of BHHS Beach Properties of Florida, to break down how simple text strategies can re-engage leads, nurture your database, and create momentum in your business. From personalized video walkthroughs to neighborhood check-ins and gratitude messages, Jimmy shares tactical ways to turn everyday communication into conversations that lead to closings. If you’ve been looking for a straightforward, actionable way to connect with clients, this episode is your playbook. What You’ll Learn in This Episode: Why text messaging is a simple but powerful communication tool How to re-engage old leads and clean your database Using video walkthroughs to add a personal touch and stand out Strengthening relationships with neighborhood check-ins How to share insights that position you as a trusted resource The role of thank-you texts in generating referrals Why consistency and personalization in communication build momentum 📌 Chapters 00:00 – Transitioning to Text Messaging Strategies 02:51 – Re-engaging the Database with Texts 05:29 – Engaging Cold Leads Effectively 08:27 – Building Momentum with Video Walkthroughs 14:12 – Personal Touch: Driving Through Neighborhoods 16:50 – Sharing Valuable Insights and Listings 22:35 – Expressing Gratitude for Referrals 30:55 – Closing Thoughts 🎯 Keywords (SEO Optimization) real estate, text messaging, client engagement, video walkthroughs, database management, referrals, communication strategies, marketing tips, relationship building, sales techniques Jimmy Burgess IG Account: / jimmyburgess_ Text Your Way to Momentum: 5 Messages Agents Should Be Sending. Grab it here: https://coleholmes.lpages.co/5-messag... -------------- 🎙 About Collaborate with Cole Welcome to Collaborate with Cole — the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬 Connect with Cole 📸 Instagram: @collaboratewithcole 🎯 LinkedIn: Cole’s Profile 🌐 Website: www.collaboratewithcole.com 🔥 Don’t Miss an Episode 📌 Subscribe & turn on the bell so you never miss new strategies from top producers. 👍 Like this episode if it gave you value — it helps others find the show. 💬 Drop a comment below and let me know your biggest takeaway. 🎧 Listen Anywhere ▶️ Spotify: https://open.spotify.com/show/3AhOF3q... ▶️ Apple Podcasts: https://podcasts.apple.com/us/podcast... ▶️ YouTube Podcasts: / @rcoleh