Communicating Science in the Post-Truth Era | Claire Sale | TEDxKAUST скачать в хорошем качестве

Communicating Science in the Post-Truth Era | Claire Sale | TEDxKAUST

Claire talks about the importance of scientific communication in an era dominated by digital marketing and social media. She states how current digital media and internet makes it possible to find false information that support one’s own world views, and how this is a major challenge for scientists. Claire is a professional communicator and community builder focused on using science and technology for social benefit. She currently works in communication for the KAUST Core Labs, a dazzling array of leading scientific equipment and brainpower including the fastest supercomputer in the middle east. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx