PR/Marketing Hall of Fame and author | Michael Angelo Caruso interviews Jeff Caponigro скачать в хорошем качестве

PR/Marketing Hall of Fame and author | Michael Angelo Caruso interviews Jeff Caponigro

Bad news travels faster than ever. And bad stuff happens to everyone. Best make a plan to solve those problems now. Jeff Caponigro wrote the book on crisis management and has some good ideas on how to prevent crisis, as well. [Listen to the "Talk to Me" podcast version of this interview on YT at    • Public Relations Guru, Jeff Caponigro with...   ] Fellow author and speaker, Michael Angelo Caruso, talks with Jeff about what it was like to work on one the biggest public relations campaigns of all time. Jeff Caponigro, APR, PRSA is Executive Vice President-Corporate Communications and Chief Marketing Officer of Trion Solutions, Inc., in Troy, Michigan. and President and CEO of Caponigro Public Relations Inc., in Southfield, Michigan. Jeff Caponigro (pronounced CAPP-uh-NEE-grow) is one of the country’s most respected public relations and marketing professionals, specializing in branding, reputation management, media relations, speaker and media training, executive coaching and crisis planning and crisis communications. More on Jeff: Worked with approximately 1,000 corporations and non-profit organizations In the PR-agency business for 30+ years Inducted into the prestigious Public Relations Society of America’s College of Fellows Inducted into the PRSA-Detroit Hall of Fame Accredited in Public Relations Served on the Universal Accreditation Board, which governs the PR Accreditation process throughout the world Jeff is the author of "The Crisis Counselor: A Step-By-Step Guide to Managing a Business Crisis" (McGraw-Hill/ Contemporary Books), named by " PR WEEK" magazine as one of the “10 best PR books ever written.” The book is published in English, Chinese, Norwegian, Polish and Danish, and used in more than 100 colleges and universities worldwide. Caponigro was awarded PRSA’s highest national award, the Silver Anvil, for the public affairs program to encourage passage of safety-belt use laws in 48 states and increase national safety-belt use by 300 percent. That program was named by PR Week magazine as one of the “20 Greatest PR Campaigns Ever.” He also has received national recognition for his crisis-management work on the 1995 recall of seat belts, which, at the time, was the largest recall in the history of the automotive industry. He established Caponigro Public Relations in 1995 and Caponigro Marketing Group in 2003. His agency was named one of the nation’s five best “crisis and issues management firms” and “public affairs firms” by New York-based THE HOLMES REPORT. His firm was the first public relations agency to earn ISO 9001:2000 certification for its quality practices and procedures. Caponigro Public Relations won the nation’s top award for PR firms, called the SABRE Award, in the category of “Client Service.” Before starting his own firm, Caponigro was Chairman and CEO of another public relations firmin the Detroit area that was called Casey Communications Management, Inc., which, at the time, was the largest public relations firm in Michigan and owned by Shandwick Worldwide. He was named one of two Managing Directors nationally for Shandwick with oversight responsibilities of Shandwick firms in Chicago, Philadelphia, Atlanta and Louisville, while still operating Casey Communications in the Detroit area. He earned his B.A. degree from Central Michigan University, majoring in English and journalism, and participated in the month-long Wharton Business School Executive Development Program. He served six years as a trustee on the board of Central Michigan University, including two years as the university’s Vice Chairman and two years as Chairman of the Board. In 2009, he was inducted into CMU’s Journalism Hall of Fame. Before his career in marketing and public relations, he was a reporter and columnist for three Michigan newspapers. Caponigro is a former board member of Walsh College, Harper Hospital, Leadership Detroit and St. Leo University in Tampa. He also is a former Chairman of the Board of Metropolitan Affairs Coalition. He is a popular business speaker who has addressed groups in the United States, Europe and Asia, and is regularly quoted by the news media on topics such as branding, corporate reputation, strategic planning, communications and crisis management. He has appeared on more than 150 radio interview programs on various marketing and PR topics. He has been featured in cover stories in "Private Clubs" magazine and the "Detroiter" magazine. He is a frequent public speaker at conferences and business forums, and has spoken throughout the United States, Canada, England, The Netherlands, China, Singapore and Taiwan. More on Jeff and Michael at their respective websites. [Listen to the "Talk to Me" podcast version of this interview on YT at    • Public Relations Guru, Jeff Caponigro with...   ]