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The Untold Story of St. George Umbrella: Kerala's Greatest Family Rivalry ☔ Did you know that Kerala's two most iconic umbrella brands—Popy and John's—were born from the ashes of the exact same company? In this video, we dive deep into the fascinating history of St. George Umbrella Mart. Founded in 1954 in Alappuzha by Thayyil Abraham Varghese (fondly known as 'Kuda Vavachan'), St. George was the reigning king of the monsoon. But in 1995, a massive family split changed the Kerala market forever. The St. George brand dissolved, giving birth to two fierce, innovative rivals: Popy Umbrella Mart and John's Umbrella Mart. Join us as we explore how this family division accidentally started Kerala's very first true advertising war, gave us unforgettable 90s TV jingles like "Mazha Mazha Kuda Kuda", and transformed the humble umbrella from a basic necessity into a tech-packed cultural icon! #StGeorgeUmbrella #PopyUmbrella #JohnsUmbrella #KeralaHistory #BrandStory #BusinessCaseStudy #KeralaNostalgia #MalayalamAds #BusinessHistory Copyright Disclaimer: - Under section 107 of the copyright Act 1976, allowance is made for FAIR USE for purpose such a as criticism, comment, news reporting, teaching, scholarship and research. Fair use is a use permitted by copyright statues that might otherwise be infringing. Non- Profit, educational or personal use tips the balance in favor of FAIR USE