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In the debut episode of The Smokeless Word, BAT’s Chief Corporate Officer, Kingsley Wheaton, welcomes Rory Sutherland, Vice Chairman of Ogilvy. Together, they explore why businesses fear costs yet overlook missed opportunities, how electric cars could have become more prevalent sooner if governments had attempted to ban them, and Rory’s personal journey with vaping, including why he’s grateful for the option to vape and why he believes forcing vapers outside with smokers is, in his view, “totally barbaric”. Join Kingsley and Rory for a conversation that challenges assumptions and sets the tone for a podcast about transformation, collaboration, and bold decision-making. #Omni #TheSmokelessWord DISCLAIMER Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences. Personal Views: The views expressed in this podcast are the personal opinions of the speaker only. No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of product referred to. Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking. Content Warning: This podcast contains some swearing that may not be suitable for all listeners. BAT Investments is the copyright holder of this podcast.