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ABA on Call presented by CentralReach explores the Applied Behavior Analysis/Healthcare Technology industries through thought-provoking conversation. Watch to explore ideas and trends in the field with renowned ABA experts, Rick Kubina Jr., Ph.D, BCBA-D & Doug Kostewicz, Ph.D, BCBA-D. In this Episode of ABA on Call: In 1993 Alfie's Kohn's Punished by Rewards (PBR) was published. The book claimed that behavioral principles and procedures manipulated people and destroyed the potential for authentic learning. The publication of PBR was met with enthusiasm by many in the educational and psychological fields. However, PBR contains many misrepresentations of positive reinforcement and punishment. Furthermore, the solutions offered in PBR are poorly aligned with robust procedures designed to change behavior proactively and reactively. The present episode discusses Kohn's treatise, highlights several claims made in the book, the impact it has had on teachers, clinicians, and businesses, as well as practical solutions for interacting with people who may be PBR adherents. Want to earn .5 BACB Learning CEU for watching? 1. Go to: https://institute.centralreach.com/le... to enroll in the learning path to earn your CEUs. *It is free to watch/enroll but there will be a fee for the CEU. 2. If you don't have a login for the CR Learning Management System, you will be prompted to sign up. 3. Go to the attendance verification quiz where you will enter the secret words and pay the CEU fee to generate your certificate.