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With the increasing number of privacy state laws in the US, data privacy has become a hot topic, and people are more concerned than ever about how their personal information is being used. To address these challenges, the IAB Tech Lab has developed the Global Privacy Platform (GPP), a new framework that helps the industry comply with different privacy regulations around the world. The IAB Privacy’s Multi-State Privacy Agreement (MSPA) is a recent contractual framework that ensures privacy compliance across five new state privacy laws. Watch now and let us know your thoughts in the comments. 00:00 Introduction 01:58 What is IAB? 05:00 Data Flows in Digital Ad Serving 18:25 How does the GPP work? 27:14 What are the differences between TCF and GPP? To learn more: ➡️ Didomi Website: https://www.didomi.io/ ➡️ LinkedIn: / didomi ➡️ Newsletter: https://www.didomi.io/lp/newsletter #DataPrivacy #GPP