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Disney Imagineer, MK Haley and Mahuki Activation Manager, Priscilla Edmonds join Angus on the show to discuss the Innovation of the Experience Economy. Topics include: How Disney made waiting in line enjoyable The role of physical stores and real life experiences in an e-commerce economy How Disney makes stories like Frozen feel authentic How sotrytelling might apply to an early stage startup + more! Mk Haley Mk Haley is a Disney Imagineer. Imagineers design the Disney theme parks, resorts, cruise ships and experiences that bring joy to millions of people every year. Within the Imagineers there are over 200 different disciplines. Mk has over 24 years of experience in both the creative and research teams, and joins us today as Walt Disney Imagineering Academic Outreach. Priscilla Loong Priscilla is a trained Graphic Designer turned Entrepreneur. In 2015, Priscilla co-founded The Misprint Co. a social enterprise startup company focused on repurposing waste paper into notebooks. Later that year, The Misprint Co. participated in the Lightning Lab Manufacturing business accelerator programme. Having been bitten by the startup bug, Priscilla joined the team at Mahuki – Te Papa’s business accelerator programme. Mahuki is focused on enabling startups focused on GLAM (Galleries, Libraries, Archive and Museums) sector innovations to access the market and grow. Priscilla is now the Activation Manager for Mahuki, and architects the four month programme helping startups to accelerate their businesses.