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We partnered with Hydro Flask and the U.S. Snowboard Team to produce a series of branded content pieces featuring Red Gerard and Bea Kim. Each athlete shoot was a focused, one-day production, combining video and photography to capture a real day in the life: training, recovery, hobbies, and the routines that support performance. The goal was to authentically show how Hydro Flask fits into each athlete’s lifestyle, not as a prop, but as a functional part of how they stay ready and hydrated at the highest level. Our role spanned the full production process: Pre-production: concept development with the U.S. Team, planning, and logistics On-location production: directing, cinematography, and stills Post-production: collaboration with internal teams to deliver assets optimized for rollout across platforms This project reflects how we approach branded storytelling—athlete-first, grounded in reality, and built to connect brand values with real performance and lifestyle moments.