Google Ads Tutorial For Local Service Businesses скачать в хорошем качестве

Google Ads Tutorial For Local Service Businesses

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/goog... **Join Surfside PPC Premium For $5/Month:    / @surfsideppc   ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training ****Hire Me For Consulting: https://surfsideppc.com/products/goog... Access premium content on: Patreon:   / surfsideinbound   YouTube:    / @surfsideppc   SKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Stop Wasting Money on Google Ads Are you tired of feeling like Google Ads is a "financial black hole"? Most tree service owners see their hard-earned money disappear into "automated settings" that help Google’s bottom line while leaving your phone silent. In this video, I’m performing a critical intervention. I’m moving you past the "black box" of automated bidding to show you exactly how to dominate your local market with data-driven precision. Whether you’re a business owner or an agency partner, this is your guide to winning high-ticket removals and protecting your margins from "junk" clicks. WHAT I'LL TEACH YOU IN THIS VIDEO: The "Automation Trap": Why I believe Google’s "Performance Max" might be stealing credit for customers you already have—and how I fix it. The $100/Day Rule: Why I never let a new account spend more than $100 a day until it proves it can find quality leads. The Lead Hierarchy: Why I treat a phone call as 10x more valuable than a "web lead," and how I track them properly. The "Local Blitz" Strategy: How I ensure your ads only show to people actually standing in your service area. Keyword Mastery: How I stop bidding on "DIY tree trimming" and start winning the [Tree Removal Near Me] searches that pay the bills. THE TECHNICAL FOUNDATION (MADE SIMPLE) A great ad is useless if you can’t track the result. I break down the Three Pillars of Tracking so you know exactly which keyword resulted in that $5,000 emergency removal job: 1. Phone Calls (Call Assets & GTM): Captures "tap-to-call" intent immediately. 2. Website Calls (Google Forwarding #): Tells you which keyword made the phone ring. 3. Form Fills (GA4 Events): Identifies "digital hand-raisers" for follow-up. PRO TIP: I always ignore the "Google Account Strategists." Their job is to make you spend more; my job is to make your spend more profitable. MY STEP-BY-STEP LAUNCH BLUEPRINT I don't just give you theory; I’m giving you the exact settings I use: Strict Location Targeting: I select "Presence" so you don't pay for clicks from people three towns over. Strategic Bidding: I start with "Maximize Clicks" to wake up the algorithm, then switch to "Maximize Conversions" once I have data. Network Exclusions: I turn off the "Display Network" immediately to avoid low-quality, accidental clicks. The "Psychological Match": I use Dynamic Keyword Insertion (DKI) so your ad automatically shows the user’s city name in the headline.