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Want our exact prompt that turns AI into a marketing machine? Get it here: https://clickhubspot.com/kdv Ep. 339 Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks? Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the competition. Mentions Perplexity Labs https://www.perplexity.ai/hub/blog/in... Claude https://claude.ai Time Stamps 00:00 Future Marketing Playbook with AI 03:00 Building Ideal Customer Profiles 06:07 Building Customer Profiles Efficiently 11:15 Targeted LinkedIn Audience Strategy 14:15 Targeting KPIs for Growth Audiences 17:01 New Metric Clustering for Marketing 22:03 Micro Audience Engagement Strategy 26:04 Expanding KPI Seed List 27:03 Micro Audience Targeting via Synergy Host Links: 📲Kipp Bodnar, / kippbodnar 📲Kieran Flanagan, / searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.