Escaping the AI Echo Chamber:Using Conversation Analysis to Create Original, Customer-Driven Content скачать в хорошем качестве

Escaping the AI Echo Chamber:Using Conversation Analysis to Create Original, Customer-Driven Content

Search has become a conversation, and the old “everyone targets the same keyword lists” approach isn’t enough anymore, especially for niche markets and smaller languages. In this talk, a Trustmary growth marketer (and linguist at heart), Erica Ylimäki, explains how conversation analysis can help you uncover the real words customers use in sales calls, onboarding meetings, support conversations, and reviews, and turn those insights into content that converts. You’ll learn: Why keyword datasets are incomplete (and why LLM-driven discovery makes this even harder to track) What conversation analysis is (and the 3 key principles to use it in a practical way) How to spot patterns like agreement/disagreement, pauses, turn-taking, and “candidate phenomena.” How Trustmary uses real customer conversations to improve copy, create new content ideas, and align with true customer intent Which data sources to analyze (calls, churn meetings, interviews, social listening, customer feedback, third-party reviews) Why “customer understanding” can’t be automated — even if AI can generate text Results shared in the session (comparing 2023 vs 2024 at Trustmary): 💰+250% increase in money coming in from organic sources 💰Inbound meetings per year: 0 → 500 💰Fewer low-quality registrations, more activated users (better conversion quality) If you’re trying to attract more relevant traffic (not just more traffic), this is a practical approach to connecting SEO with how customers actually describe their problems and how they increasingly search. This talk was first presented live at the SMX Advanced Berlin in October 2025. Find Erica on LinkedIn:   / erica-ylimaki   About Trustmary: Trustmary helps companies collect customer feedback, turn it into powerful reviews and testimonials, and showcase trust on their website — so visitors see proof, not promises. #SEO #ConversationAnalysis #customerresearch #SaaSMarketing #Trustmary #SocialProof #customerexperience