Cracking the B2B Marketing Code: The 95-5 Rule скачать в хорошем качестве

Cracking the B2B Marketing Code: The 95-5 Rule

If you’re in the B2B space, only 5% of your potential clients are ready to buy. So does that mean you should abandon marketing entirely? Quite the opposite. But you need to tailor your marketing to suit the needs of the 95% of your audience that aren’t currently in-market. That means consistently creating helpful thought leadership content that positions you as a helpful guide. If you can do this effectively, you’ll be top of mind when your potential customers are ready to make a purchase. Our CEO & Founder David Norcross and Director of Digital Storytelling Justin St-Denis get into the details in this video. Read this article to learn more: https://lexiconthai.com/blog/cracking...