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This video reflects on the disconnect between business scholarship and practical application, urging researchers to prioritize readership, application, and impact (RAI). Drawing on previous studies, the authors conclude that traditional academic norms often foster an insular culture that rewards theoretical complexity over real-world utility. To bridge this gap, they recommend using jargon-free language, engaging visuals, and collaborative input from practitioners to make research more accessible to managers. The study emphasizes that for fields like management, leadership, international business, and human resources to remain relevant, findings should be disseminated through open-access journals, blogs, and executive summaries. Ultimately, the study provides a framework for scholars to produce rigorous yet actionable knowledge that contributes to evidence-based decision-making. These strategies aim to ensure that scientific inquiry delivers direct and measurable value to the modern workforce. For more information, see their journal article entitled "Who Do Business Scholars Write for in Journal Publications? Maximizing Researcher’s Readership, Application, and Impact" (Mujtaba & Kaifi, 2025) in the Journal of Business Studies Quarterly. REFERENCES: Mujtaba, B. G. and Kaifi, B. A. (2025). Who Do Business Scholars Write for in Journal Publications? Maximizing Researcher’s Readership, Application, and Impact. Journal of Business Studies Quarterly, 15(2), 1-14. https://jbsq.org/issues/ OR: https://jbsq.org/wp-content/uploads/2... Mujtaba, B. G. and Meyer, C. (2022). Checklist for Professional Communication: A Path to a Healthy Personality, Reflective Mindfulness, and Self-Development Management. Health Economics and Management Review, 3(3), 99-108. https://doi.org/10.21272/hem.2022.3-10 Google NotebookLM (2026). https://notebooklm.google.com ------------------------------------- #ideas #academia #academicwriting #publishingindustry #journal #research #appliededucation #appliedknowledge #professionaldevelopment #workforce #workplace #culture #leadership #leadershipdevelopment #humanresources #training #managementtraining #management #shrm #humanresources #leadershipdevelopment #internationalbusiness