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Figure is making a huge promise: to reinvent Wall Street by building the future of capital markets on the blockchain. They think by cutting out the army of middlemen in the financial system, they can make everything from home loans to complex trading faster, cheaper, and more transparent. In today’s deep dive we tell you more about Figure’s business, how they make money, and explore whether they can actually onboard capital markets into their ecosystem or if they’re just a boring lender disguised as a crypto company. Chapters (00:54) What does @Figure actually do? (02:55) The HELOC market is on a heater (04:34) Business model, explained: how they make $$ (07:27) The vision beyond HELOCs (09:16) Final take: future of finance or glorified lender? This video is for informational purposes only and reflects the views of the host and guest, not Public Holdings or its subsidiaries. Mentions of assets are not recommendations. Investing involves risk, including loss. Past performance does not guarantee future results. For full disclosures, visit Public.com/disclosures.