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Why Tyrian Purple Dye Is So Expensive | So Expensive | Insider Business

Making authentic Tyrian purple dye starts with extracting a murex snail gland. After a series of painstaking steps, Tunisian dye maker Mohamed Ghassen Nouira turns as much as 45 kilograms of snails into a single gram of pure Tyrian purple extract. When he's done, he can sell it for $2,700. Some retailers sell a gram of the pigment for over $3,000. In comparison, 5 grams of synthetic Tyrian purple costs under $4. So, why is real Tyrian purple so hard to make? And is that why it's so expensive? Mohamed Ghassen Nouira's website: https://www.argamanou.com/ MORE SO EXPENSIVE VIDEOS: Why Spanish Glass Eels (Angulas) Are So Expensive | So Expensive Food | Insider Business Why Pearl Lobsters Are So Expensive | So Expensive Food | Insider Business    • Why Pearl Lobsters Are So Expensive |...   Why Bellerby Globes Are So Expensive | So Expensive | Insider Business    • Why Bellerby Globes Are So Expensive ...   ------------------------------------------------------ #Tyrian #SoExpensive #InsiderBusiness Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Insider Business on Facebook:   / businessinsider   Insider Business on Instagram:   / insiderbusiness   Insider Business on Twitter:   / businessinsider   Insider Business on Snapchat:   / 5319643143   Insider Business on TikTok:   / businessinsider   Why Tyrian Purple Dye Is So Expensive | So Expensive | Insider Business