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Coach Phillip Fulmer, Vice Chancellor & Director of Athletics at the University of Tennessee, visits with AthleticDirectorU to discuss his transition to the AD chair. Fulmer details reasons for accepting the position and why he believes he can create a successful department culture in Knoxville. Fulmer goes on to analyze how his strengths as a leader have evolved over the years, along with the realities of facing new leadership challenges. The conversation wraps up with Fulmer outlining his focus of being a resource to the UT coaching staffs. 00:00 - Introduction 01:58 - Involvement with childhood suicide prevention & Coach to Cure MD 03:17 - Purpose as a football coach 05:18 - Reasons for accepting the Tennessee AD position 08:32 - Commonalities in leading an athletic team vs. an entire athletics department 10:06 - The mindset transition from Head Coach to Athletics Director 11:26 - Have your strengths changed now that you are in the AD role? 12:33 - Methods of creating a successful culture in the department 14:06 - The process of engaging athletes from the Chair 15:30 - Being a resource for the coaches on staff Originally published on 9/2/2018