The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice скачать в хорошем качестве

The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice

In this episode of Brick by Brick, we sit down with Kiran Shah, founder of Go Zero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch. What followed was a masterclass in brand building, quick commerce strategy, and founder resilience. In this episode, we cover: Why Kiran left the Apsara family business after 8 years How GoZero entered a market with 5 existing competitors and still won Getting rejected by Swiggy Instamart and pivoting to Zepto first The quick commerce playbook every D2C founder needs to hear Blinkit vs Zepto vs Instamart , what's actually different Should new brands go exclusive on one platform? Kiran answers The dark first 3 months of Go Zero and how he pushed through self-doubt Whether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold. Visit DSGCP: https://www.dsgcp.com Subscribe for more deep dives into how great consumer brands get built.