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Customer Experience and the Buyer's Journey are essential aspects to understand when building a RevOps org. Karen Steele, former CMO and executive from companies like LeanData, VMware and Marketo, joins Howard and Alastair to discuss the importance of 'experience'. Follow the Hosts on LinkedIn: Alastair Woolcock ( / alastairwoolcock ) (CRO, Revenue.io (https://revenue.io/) ) Howard Brown ( / howardbrown ) (CEO, Revenue.io (https://revenue.io/) ) And our Special Guest: Karen Steele ( / karen-steele-b237b4 ) (Founder & Advisor, Alloy (http://www.steele-alloy.com) ) Sponsored by: Revenue.io (https://revenue.io/) | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast (https://bit.ly/SEP-LP) Selling with Purpose Podcast (https://bit.ly/SWP-LP) RevOps Podcast (https://bit.ly/RP-LP) *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.