Why Digital Marketing Actually Matters | Back to Basics Ep. 1 скачать в хорошем качестве

Why Digital Marketing Actually Matters | Back to Basics Ep. 1

Most small businesses know they should be doing more with their digital marketing. The problem is knowing where to start. In this first episode of Back to Basics, we cut through the noise and explain why digital marketing matters for small businesses right now — without the jargon, the hype, or the hard sell. We cover: 00:00 - How consumer behaviour has shifted and what it means for your business 00:45 - What digital marketing actually is (and isn't) 05:00 - Why small businesses can now compete with much bigger brands 06:30 - The most common mistakes holding businesses back 08:30 - What good digital marketing looks like in practice 10:00 - What's coming in the rest of this series — including SEO, GEO, Social Media, Paid Ads, and AI Whether you're just getting started or you've been doing bits and pieces without a clear strategy, this video gives you the foundation everything else is built on. Back to Basics is a completely free series covering everything a small business owner needs to know about digital marketing. 22 videos. 7 modules. No gatekeeping. NEXT VIDEO: Know Your Audience Before You Spend a Penny -    • Know Your Audience Before You Spend a Penn...   IN THIS SERIES: Module 1 — Digital Marketing Principles Module 2 — SEO Module 3 — GEO (how to get recommended by AI tools like ChatGPT) Module 4 — Social Media Module 5 — The Marketing Mix Module 6 — Paid Advertising Module 7 — AI in Business Back to Basics is brought to you by Otter Labs — a digital marketing agency that helps growing businesses build real visibility online. 🔔 Subscribe so you don't miss the rest of the series.