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Most growth stories celebrate momentum, but very few actually share the behind-the-scenes of what happens when momentum stalls. In this Making The Grade episode, we’re joined by Sam Jacobs, Founder & CEO of Pavilion - the community built to give in-seat GTM leaders the peers, frameworks, and rooms they need to operate under real pressure. Sam takes us on a journey from the early days of Revenue Collective dinners to Pavilion’s Covid-era surge. But there’s no skipping the hard bits in this episode. Sam shares the painful consequences of growing too fast, loosening ICP, and chasing scale for growth’s sake. This is a rare, unfiltered conversation about what happens when your biggest strength gets diluted, and how you rebuild when churn becomes the signal you can’t ignore. No matter whether you’re a Founder currently building or a GTM Leader facing the various challenges the market throws at you, there’s endless practical advice in this episode, ready for you to apply straight away. 📚 Episode Chapters 01:15 - Pavilion’s origin story 09:23 - Scaling mistakes & lost focus 19:08 - The short CRO tenure 22:20 - Building P&L Fluency for Revenue Leaders 29:00 - Sustainable GTM Strategies 39:34 - Planning for a successful exit 🌟 Enjoyed this episode, or have a guest suggestion for us? We’d love to hear any feedback you have for us and any suggestions or guest recommendations you may have. Simply get in touch with our production team at podcast@scalewise.com