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In this episode, Tim sits down with Jaelyn Arndt, Associate Director of Communications (Social Media) at the NCAA, for a behind-the-scenes conversation on what it takes to lead storytelling at the Olympic Games. Fresh off her work leading NCAA storytelling for the 2026 Winter Olympics, Jaelyn breaks down how stories get built in real time, from pre-production planning and stakeholder alignment to on-site execution, approvals, and publishing cadence. This conversation is a masterclass in creative operations, athlete-centered storytelling, and leadership under pressure. In this episode, we cover: What “NCAA storytelling” looks like in practice across platforms How to build a content plan that can flex in real time The systems and workflows that keep high-volume production moving Trust, consent, and athlete agency in on-camera moments Measuring impact beyond views and engagement Lessons from the Games that translate to future megaevents Advice for students and early-career professionals breaking into sport storytelling Follow and engage with @NCAA on all socials!!! Guest: Jaelyn Arndt, Associate Director of Communications (Social Media), NCAA Host: Timothy F. Bryson