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The decline of Waves Audio.. Can they really survive against other plugin developers? The fall of Waves Audio. Waves audio has been the pioneer and leading brand of audio plugins for over a decade. They have worked with numerous audio engineers and created waves plugins with audio engineering legends such as Chris Lord Alge, Jack Joseph Puig, Eddie Kramer, Greg Wells, Manny Marroquin, Tony Maserati & many others.. tbh I dont know a big engineer who doesnt have a waves plugin. However, with the music production software market now becoming more saturated every year, can Waves stand up against the new boys on the block I.e. Plugin alliance, acustica audio, arturia, slate digital plugins, noise Ash, JST etc etc All creating some of the best mixing and mastering plugins out there just now. All you need to do is watch a recent acustica audio review or plugin alliance review from my mixing wednesday series and you'll see that waves plugins for vocals and especially waves plugins for mastering are being used WAY less than 5 or 10 years ago. Give them their due they are still releasing cool music production tutorials with music production tips from the greats for those who require music production for beginners 2020 but thats not going to sell you more plugins, especially when they are a decade old, and most of us have owned them just as long. Even their newest waves audio 12 update offered less than ever before! Is the THD battle of creating the best analog emulations in the box leaving waves audio behind or can their past marketing successes and brand awareness keep them in the audio plugin driving seat?.. Let's discuss #wavesaudio #pluginalliance #acusticaaudio