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Discover how to work with me: https://mythmkr.com Why do so many business terms come from the military? In a time when Europe is rearming and investing €800 billion in defense, I explore the uncomfortable truth about how deeply military thinking has infiltrated our language, our business culture, and our mindset. In this video, I reveal: How I've evolved from being a lifelong pacifist to questioning whether pacifism is even possible today The surprising military origins of everyday business terms like "strategy," "freelancer," and "over the top" Why our most coveted luxury brands (Jeep, Omega, Rolex) are actually military products rebranded How the language of war has become the language of success and what this means for leaders This isn't just about military influence – it's about recognizing the hidden operating system behind business thinking. Learn how recognizing these military roots might actually help you become more conscious about the language you use and the mental frameworks you adopt. Whether you're a founder, executive, or entrepreneur questioning your relationship with competition and "winning," this video explores why we can't escape military thinking – and whether we should even try. #BusinessStrategy #MilitaryMindset #LeadershipThinking #EuropeanRearmament #WarLanguage 📣 About Matteo: After working in corporate at Warner Bros. and consulting for companies like Netflix, Matteo discovered something crucial: true leadership power comes from within, not from frameworks or best practices. Today, he coaches founders to become so vulnerable they become invulnerable, helping them turn chaos into opportunity. 🔗 Connect with Matteo: LinkedIn: / matteocassese Newsletter: https://fbbr.co/news