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Comic Book Sales Crash, Coronavirus Ravages Industry

Support Thinking Critical at Ko-fi. Monthly subscriptions receive bonus content and early access to some channel content. Ko-fi.com/thinkingcritical Thank you for supporting the channel! Thinking Critical Discord:   / discord   Twitch Channel   / thinking_critical_yt   Comics, by Perch YouTube Channel    / @comicsperch   COMIC SALES BEGAN TO SLIDE IN MARCH https://icv2.com/articles/news/view/4... Comic sales began to slide in March as the impact of coronavirus shutdowns began to take hold, according to numbers released today by Diamond Comic Distributors. Comics and graphic novel sales to comic stores were down 14.9% vs. sales in March 2019, with similar declines for both comics (15.59%) and graphic novels (13.05%). Sell-through numbers were undoubtedly worse, as many stores received the last week of March comics just after or just as they were going into shutdown. Despite a strong February, Q1 sales were down 4.39% vs. the previous year, with a 5.51% decline in comic sales and a 1.51% decline in graphic novel sales. Deciphering March 2020 Comic Book Sales Charts Is Damn Hard https://www.newsarama.com/49995-decip... Nothing about the Direct Market comic book industry is normal on April 28, 2020, so while it's a sign of normalcy Diamond Diamond Comic Distributors released their March 2020 sales charts today, the fact it's 2 weeks late and on a Tuesday instead of the traditional Friday is not. And while the charts themselves look relatively normal, interpreting what they actually mean and represent isn't a normal process at all. Let's start with a caveat that always applies to Diamond's charts. They represent what was ordered and shipped to retailers (which is called "sell-in" in the biz) .... not what customers actually purchased from retailers (which is called "sell-through"). And given the utterly random impact coronavirus had on both comic book stores ability to remain open and service customers and consumer behavior as the crisis unfolded in real time during the month, what March sales really reflect what retailers were thinking in the month's prior to and in the very beginning of March. Comics orders in March 2020 down 15%; Spider-Woman #1 led market as shutdown began https://blog.comichron.com/2020/04/co... March saw the Coronavirus pandemic shutting down commerce across much of North America, and impacting the comics industry at several levels. DC's printer closed during the month, the major comics distributor saw warehouses closed by law, and hundreds of stores were likewise forced to shutter. Nonetheless, significant business was transacted during the month, and Diamond Comic Distributors is out today with its sales charts detailing the market as it was during the beginning of the shutdown. The effects of the pandemic are not absent from the charts released today. They are definitely part of the 15% drop. Reorders, for example, are always a significant part of sales and are counted in the monthly orders; as stores faced closure, those reorders almost certainly trailed off. Graphic novel sales are disproportionately special-order in nature; they're a chunk of the decline. There are a few other things complicating the charts this month. Note that comic book units were down nearly 7%, while the dollars they represented were down nearly 16%. Two possible reasons for that. One is that Marvel enacted emergency deep discounts for its comics with on-sale dates of March 18 and afterward, which has the effect of depressing dollar sales relative to units. In Marvel's case, it resulted in a nearly 6-point spread between its unit and dollar market shares. Then you've got a number of titles which are returnable, which means they'll have had a 10% penalty applied to their unit-sales numbers. Publishers' figures below, however, are based on actual sales without that penalty, so there's going to be a gap. #comicsales #comicbooks #marvelcomics Contact Thinking Critical: Twitter:   / wes_from_tc   Email [email protected]