How Dirtea Scaled Into The UK’s Largest Mushroom Brand скачать в хорошем качестве

How Dirtea Scaled Into The UK’s Largest Mushroom Brand

“The team that takes you to £10M isn’t always the team that takes you to £50M.” Jessica Salmanpour helped Dirtea become the UK’s leading mushroom tea brand by combining brand storytelling, operational clarity and a clear mission to educate. In this episode, she breaks down the real structure behind sustainable DTC growth. From founder dynamics to scaling team operations and rethinking product marketing. 💡 What you’ll learn: – How brand and product strategy can double as customer education – Why team restructuring is critical at key growth points – The mindset shift from operations to CEO leadership 🕒 Timestamps: 00:00 - 01:50 Introduction to Dirty's Success 01:50 - 03:02 Core Values Driving Growth 03:02 - 04:22 Personal Journey into Mushrooms 04:22 - 05:59 Customer Impact Stories 05:59 - 07:58 Importance of Product Integrity 07:58 - 09:44 Social Media's Role in Education 09:44 - 11:01 Navigating Competition in the Market 11:01 - 12:40 Challenges of Scaling the Business 12:40 - 14:05 Building Strong Supplier Relationships 14:05 - 15:25 Future Plans for Expansion