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Planet Fitness built a $10 billion empire by mastering the most counterintuitive business model in fitness – making massive profits from customers who rarely show up. This isn't just another gym success story; it's the fascinating tale of how two brothers cracked the secret math behind high-volume, low-price memberships and revolutionized an entire industry. While traditional gyms fought over the same 15-20% of fitness enthusiasts, Planet Fitness discovered the goldmine hidden in the other 80% of the population. The breakthrough came when founders Michael and Marc Grondahl asked a simple but game-changing question: why doesn't most of America belong to a gym? Their answer led to dismantling everything that made gyms intimidating and expensive, creating a psychology-driven business model that turns traditional fitness economics upside down. From a struggling Gold's Gym franchise in New Hampshire to a multi-billion dollar empire, this is the untold story of how Planet Fitness engineered success by betting against their own customers' attendance – and why it worked brilliantly. 1. Planet Fitness Investor Relations - Q4 2024 Results https://investor.planetfitness.com/in... 2. MacroTrends - Planet Fitness Revenue https://www.macrotrends.net/stocks/ch... 3. Planet Fitness Investor Relations - Q4 2023 Results https://investor.planetfitness.com/in... 4. Apptunix - Planet Fitness Business Model https://www.apptunix.com/blog/planet-... 5. SEC Filing - Planet Fitness 2023 https://www.sec.gov/Archives/edgar/da... This video breaks down the core of Planet Fitness's success, revealing their unique "high-value, low-price" business strategy that built a multi-billion dollar empire. It's an insightful look into how they dominate the fitness industry by understanding customer psychology, offering valuable business tips for anyone interested in entrepreneurship. This approach provides a fascinating marketing case study on how to make money, even for a startup, by focusing on a specific niche.