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In today's episode of Bricks and Bytes, we had Thomas Donohue, VP for Industry Innovation at CRH, the world's leading building materials provider with $36B in annual revenue across 28 countries. Thomas shared fascinating insights on how large companies can drive meaningful innovation in construction, and why so many pilots never scale. Tune in to find out about: ✅ Why construction innovation often gets trapped in "pilot purgatory" ✅ CRH's systematic innovation process - from problem identification to scale ✅ How sustainability, decarbonization and circularity are reshaping material choices ✅ Why collaborating across the entire value chain is essential for solving industry-wide problems Listen to the full episode to learn how CRH is breaking down silos and bringing customer-focused innovation to the construction industry. Enjoy this? Want further exclusive insights in AEC tech? Sign up to our newsletter: https://bricks-bytes.beehiiv.com/