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The Piano Stairs Experiment: Making Life More Fun - Psychology Experiments | Academy 4 Social Ch...

The piano stairs experiment was part of The Fun Theory, an ad campaign run by the car company Volkswagen Sweden and the ad agency DDB Stockholm to promote Volkswagen’s new, more fuel-efficient brand. The groups turned a normal staircase at a subway station in Sweden into a “piano staircase,” where stepping on a stair produced a sound. Commuters were significantly more likely to choose the stairs over the escalator when the staircase was a piano than when it was a regular staircase. **Find a transcript, lesson plans, worksheets, and more at: https://academy4sc.org/video/the-pian... **Think Further Questions 1. What are some other tasks that could be made more fun in a similar way to the piano stairs experiment? 2. Do you agree that people can be incentivized to make better decisions by making those decisions fun? Are there limits on this hypothesis? Are there tasks that could not be made fun? 3. What are some possible confounding factors in this experiment? In other words, are there other possible reasons more people took the stairs in the second part of the experiment besides the fact that they were piano stairs? **Contents 00:00 - Introduction 00:20 - Explanation 00:41 - The Piano Stairs Experiment 01:05 - The Experiment 02:32 - So What? #academy4sc #civicseducation #psychology