How Duck hunting has a new meaning for Rowell скачать в хорошем качестве

How Duck hunting has a new meaning for Rowell

What does it take for a 70-year HVAC company to break free from a look that blends into the crowd? We sit down with Rowell, a third-generation business, to explore the bold leap from familiar red-and-blue to a disruptive identity built around deep green, hi-vis orange, camo, and a proudly local mascot named Gage the duck. Keeping the family name preserved decades of trust, while everything else changed to stand out on roads, in feeds, and across new markets. We open up about the real questions owners wrestle with: Will customers still recognize us? Will the team buy in? Is the timeline and cost worth it? Rowell shares the turning points—meeting a rebrand partner who pushed beyond a “logo refresh,” choosing a look their technicians actually love to wear, and sequencing the rollout so operations didn’t stall. The result wasn’t just a sharper presence; it was a culture shift. Techs wear the brand with pride, the community takes notice, and word-of-mouth rides on trucks that can’t be missed. You’ll hear practical, field-tested advice on when to rebrand versus refresh, how to prioritize high-visibility assets like fleet wraps and uniforms, and why going all in creates a clean before-and-after story the market understands. We also talk strategy for growth beyond a small hometown service area—how a distinct brand lowers the cost of attention in new ZIP codes and fuels faster adoption. If you’ve been stuck in safe visuals or debating a change, this conversation maps the mindset, steps, and payoffs that move a legacy business into its next chapter. If this story gives you ideas for your own brand, subscribe, share with a colleague who needs the nudge, and leave a review with the one change you’d make first. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!